Sorry - I couldn't resist.
So here we are with another custom printing blog. Today I'm going to start discussing artwork requirements for custom printing jobs. I don't know about you, but I hate reading super long newspaper articles. I see a story on the front page that interests me, I read the 2 columns and it says "See pg. A-4." I turn to A-4 and there's a 2-page spread (full pages) with the rest of the article. Remember the movie quote "You had me at hello"? Well, mine is "You lost me at column 4." 'cuz that's about as far as you will hold my attention.