brand

Fall Marketing Ideas to Spike Quarter 4 Business Growth

Fall Marketing Ideas to Spike Quarter 4 Business Growth

Fall offers a unique opportunity to connect with customers and boost sales before the year comes to a close. To help you make the most of this season, we've compiled a list of fall marketing ideas to spike your fourth quarter business growth…

Being Brand Loyal in Challenging Times

Being Brand Loyal in Challenging Times

by Diana L. Martin

Anyone who knows me well will tell you that I’m a very particular person. Actually, they may say persnickety, finicky or fussy. Personally, I think exacting, meticulous or discriminating are better adjectives. When I find something I like I don’t like having to make substitutions. Consequently, the whole pandemic situation is not good for people like me - especially in the grocery store!

Supply chain issues exist everywhere, in every industry, and it’s just getting worse. If you’re like me and are brand loyal, you’re probably a bit frustrated.