brand loyalty

Why Your Business Should Be on Social Media

Why Your Business Should Be on Social Media

Advertising on social media can offer businesses a tremendous opportunity for targeting new customers and building loyalty online. If you’re thinking of going social, here are a few of the benefits to keep in mind.

Being Brand Loyal in Challenging Times

Being Brand Loyal in Challenging Times

by Diana L. Martin

Anyone who knows me well will tell you that I’m a very particular person. Actually, they may say persnickety, finicky or fussy. Personally, I think exacting, meticulous or discriminating are better adjectives. When I find something I like I don’t like having to make substitutions. Consequently, the whole pandemic situation is not good for people like me - especially in the grocery store!

Supply chain issues exist everywhere, in every industry, and it’s just getting worse. If you’re like me and are brand loyal, you’re probably a bit frustrated.